The Pixel Lab
An interesting get together that sounds intimidating. It could be an amazing experience.
The Pixel Lab
Power to the Pixel has been a champion of transmedia since it’s inception in 2007. Liz Rosenthal and her team have worked hard to establish PttP as one of the leading voices for digital innovation within Europe. This year PttP expands to include the Pixel Lab (a week long lab for the development of transmedia projects), a bigger version of their Pixel Pitch (which places projects in front of industry) and the addition of a cross-media market this fall when it holds it’s annual cross-media forum in London.
We caught up with Liz to get the low down on the new Pixel Lab.
What is the Pixel Lab
The Pixel Lab is a UK-based residential cross-media workshop open to European filmmakers and media professionals. It’s focus is the creation, finance and distribution of cross-media properties and also about developing new creative and business partnerships around cross-media storytelling. It takes place 4-10 July 2010 in Wales in the UK
European film producers and other media professionals will tap into the business knowledge-base of the film, online, broadcast, advertising, gaming and mobile industries. Led by international cross-media experts, the programme will be project-based and will be through group work, one-to-one meetings, plenary sessions and case studies; a tailored, hands-on opportunity for developing, packaging, marketing and distributing cross-media stories.
Why is now the right time?
As audiences engage with stories in ever evolving ways across multiple platforms and devices, the time is ripe to explore how storytelling will evolve to suit audience behaviour. The Pixel Lab will also look at the business opportunities around cross-media storytelling as stories extend beyond traditional formats and delivery methods. As traditional film finance routes dry up we’ll look at new potential alliances and partnerships across the media industries and the opportunity to extend the life and value of story properties.
How does the Pixel Lab relate to Power to Pixel’s annual cross-media forum?
After attending the residential week, producer participants will additionally benefit from three months’ focused distance learning around their project with experts. They will then be invited to attend PttP’s annual Cross-Media Forum in London in October where they will also present their projects to cross-media industry experts and decision-makers.
